In 2004, Third Day embarked on an 85 city tour in support of their new album, Wire. This tour also featured tobyMac and Warren Barfield as opening acts. The tour actually started before the release of Wire. Allowing the band to play a hometown concert in Atlanta at the Fox Theater on the day of the album release. There were a series of posters created to help promote these shows. Each one featured a different band member and each city was a different picture.